Global Jewellery Buyers Meet in Türkiye!

Turkish Jewellery Exporters' Association welcomes jewellery buyers from all over the world in Türkiye. Every year, thousands of jewellery industry professionals are hosted free of charge in Jewellery Antalya in January and in Istanbul in March and October.

The Turkish jewellery industry offers very important opportunities for jewellery buyers. Turkish Jewelery Exporters' Association hosts jewelleery buyers from all over the world in Türkiye free of charge in the organizations it organizes. Stating that they attach great importance to procurement committee organizations, Turkish Jewelry Exporters' Association Chairman Burak Yakin said the following on the subject.

“The Turkish jewellery industry offers very important opportunities for jewellery buyers. Turkiye is one of the most important gold jewellery producing countries in the world. Almost 5000 jewellery manufacturers operate in our country. We are constantly improving in the field of diamond jewellery. We are the world leader in the mounting jewelelry category. Jewelelry buyers can procure jewellery in any category they wish from Türkiye. Türkiye also provides advantages in terms of production quality and delivery time. Türkiye is in the middle of important markets such as Europe, Middle East, Asia and North Africa. The advantages offered by the Turkish jewellery industry are soo many.

We are working hard so that as many jewelleery buyers as possible can take advantage of these opportunities. During the Istanbul Jewelry Show held in March and October, we host thousands of jewelry buyers in Istanbul free of charge. Visitors become our guests for 4 days.

We also attach great importance to the Jewellery Antalya organization. We want to make this organization the most important organization in the world in its field. We will host 700 – 800 foreign buyers at Jewellery Antalya, which will be held for the 3rd time this year between 5 – 9 January 2023. Our guests will stay free of charge for 4 nights in Antalya, one of the most beautiful places not only in Turkey but also in the world. We are very pleased with the interest shown to this organization in the Work & Leisure concept.

We invite members of the jewellery industry all over the world to discover the advantages Türkiye offers.

Türkiye Gears Up For Growth

Türkiye is pulling out all the stops to reaffirm its position on the world stage as a premier jewellery manufacturing centre. JNA talks to Burak Yakin, chairman of the Turkish Jewellery Exporters’ Association (JTR), to see how the country aims to achieve its goals.

This article first appeared in the JNA November/ December 2022 issue.

Türkiye is setting the stage for further global expansion post-pandemic. Production capabilities are expanding, exports are on the rise, and new markets are showing promise. In April 2022, Burak Yakin, CEO of Nadir Metal Rafineri, was elected chairman of the Turkish Jewellery Exporters’ Association (JTR). In an interview with JNA, he shares his plans and strategy for the industry.

JNA: What is your vision for the Turkish jewellery sector?

Yakin: Türkiye is one of the world’s top three producers of gold jewellery, along with India and Italy. We intend to maintain the forward momentum of our jewellery exports, which have increased significantly in the last 10 years. Our high value-added products, manufacturing expertise and fast and flexible service set us apart from the competition. We aim to become number one.

JNA: How did the industry perform in 2022?

Yakin: As of September, the total value of our jewellery exports and re-exports stood at US$4.5 billion. The goal is to finish the year with US$7 billion worth of exports, compared to US$6.7 billion in 2021. Our target for 2023 is US$10 billion.

JNA: How will Türkiye reach this target?

Yakin: The Turkish jewellery sector is extremely fortunate to have strong government backing for its export promotions. We receive varying amounts of subsidies for international exhibition fees, overseas expenses and new market research, among others. Companies also get gold credit and can avail of financial instruments such as funding for exporters. JTR is also committed to facilitating business expansion for our members. International exhibitions have proven a valuable vehicle for promotions and sales, and we will intensify our participation moving forward. Innovation is another key priority. Jewellery Technology Research, a homegrown laboratory, launched recently and introduced its first product – a lab-grown diamond detection machine, which is top of the line and fully developed and produced in Türkiye.

JNA: What opportunities lie ahead?

Yakin: Hong Kong and Dubai are our main export hubs. The US however is showing much promise. Turkish jewellery exports to the US went from US$962.2 million in 2020 to US$1.3 billion in 2021. Moving forward, we will bolster our efforts in the US to get a bigger share of the pie. South America and Mexico also have strong potential – our exports to these markets are also on the rise. Demand from Asia, particularly Hong Kong, is likewise getting stronger.

JNA: How will you handle growing demand?

Yakin: Türkiye is world-renowned for its jewellery manufacturing prowess. Our production capabilities are second to none. We are even expanding our manufacturing facilities to accommodate more orders from around the world. At present, jewellery production in Istanbul is concentrated in three industrial areas – Kuyumcukent, Vizyon Park and Ermas Kule, which occupy a combined 900,000 square metres. A new 120,000 square-metre industrial area near the city’s main exhibition centre will be operational in two to three years’ time. This will bring manufacturing space for gold, mountings and jewellery to over one million square metres in Istanbul alone. Turkish companies are also technically proficient, using the most advanced technologies available. This enables them to fulfil jewellery orders within two to three weeks, compared to other manufacturing hubs that often require a minimum of two months for deliveries.

JNA: What are Türkiye's competitive advantages in the gem and jewellery field?

Yakin: Türkiye is known for its designs, craftsmanship and competitiveness. Gold jewellery and mountings are among our strongest product categories. Our companies excel in the production of mountings, serving customers from around the world for this particular category. We are likewise a leading manufacturer of silver jewellery and gold jewellery. Our production flexibility is a major strength. We closely monitor design trends and are quick to adapt our production to market preferences. The goal is always to provide our customers with high-quality products that would appeal to their markets. Türkiye also has two gold refineries that hold LBMA (London Bullion Market Association) certificates. There are only 63 such refineries in the world. This attests to our expertise and helps create confidence in the market.

JNA: At the height of the pandemic, JTR maintained its presence in the market through digital initiatives. Will these continue now that Covid restrictions have eased in many parts of the world?

Yakin: Digital marketing will continue to be a pillar of our promotional efforts. Our portal – – enables our members to upload their profiles and products to tap international clients. We will soon organise an extensive campaign to further promote this website and help Turkish jewellers expand their business in the international market.

Get Ready For Jewellery Antalya

Turkish Jewellery Exporters' Association will organize the work & leisure concept show Jewellery Antalya between 5 – 9 January 2022. In the organization that will be held for the 3rd time this year, 80 participating companies will host more than 800 jewellery industry professionals from all over the world. Guests will be hosted at Kaya Palazzo Golf & Resort Hotel, one of the most beautiful hotels in the Mediterranean, for 4 days.

Organized by Turkish Jewellery Exporters' Association, Jewellery Antalya will be held for the 3rd time this year between 5th and 9th January 2023. 80 exhibitors will take part in the Work & Leisure concept jewellery show. Burak Yakin, Chairman of the Turkish Jewellery Exporters' Association, said the following about the organization;

We will host more than 800 jewellery industry professionals

“Jewellery Antalya will be organized for the 3rd time this year. In the organization we will organize this year, we will host jewellery buyers from all over the world for 4 days at Kaya Palazzo Belek Golf & Resort Hotel, one of the most beautiful hotels in the Mediterranean. Our guests will not only have a holiday, but also will be able to see tens of thousands of jewellery models of our 80 jewellery manufacturers, place orders and develop commercial cooperation. Jewellery buyers will have the opportunity to update their jewelry stock for the upcoming Valentine's Day and International Women's Day period.

We will make global Jewellery Antalya

In the first organization, we mostly hosted buyers from Eastern Europe and Russia. This year we will host jewellery professionals from all over the world in this organization. We want to position Jewellery Antalya differently from other fairs. Soon, Jewellery Antalya will become a global fair.

It is possible to find products in every category.

Around 80 manufacturers will participate in the fair. Our guests will be able to take a vacation for 4 days and they will be able to find products in every category from gold jewellery to diamond jewellery, from mounting to wedding rings. At the same time, we see this organization as an opportunity to introduce the beauties of our country and show our hospitality.

‘Storks Diamond’ Innovating With Its New Brand Ambassador: Nesrin Cavadzade

Storks Diamond, the first jewellery brand of Turkey, announced its collaboration with Nesrin Cavadzade in the launch held in Ciragan Palace. The collaboration emphasizing the dynamic and innovative face of the brand was promoted with a commercial film directed by Metin Arolat. Attracting attention with its musical style and the motto of ‘Let Your Sparkle Shine Around’, the film was shot in the Beykoz Kundura Fabrikası (Beykoz Shoe Fabric). In the launch where stylish designs glittered, it for the first time unveiled with its logo renewed as ‘Storks Diamond’. Cavadzade reflected the Storks’ glow with her jewellery in the launch where the prominent figures in art and the press were present.

Ayhan Güner, the Chairman of the Board of Directors of Storks, expressed that they put their signature under a blissful collaboration with Nesrin Cavadzade, who stands out with her style, elegance and pure beauty, as a part of the brand’s communication works that reflect the dynamism. Stating that with a strong start to 2023, they will, for the first time, move on with a brand ambassador, Güner shared that they aim a more dynamic process with the renewed ‘Storks Diamond’ identity. The brand is planning another commercial film during the year with Cavadzade, with whom it will cooperate in their communication strategies throughout 2023. Accompanied by her mother and father in the launch, Cavadzade won recognition with her stylish white dress and minimal style.

Cavadzade sparkled with the Storks jewelleries tailor-made for her

The commercial film directed by Metin Arolat was a result of the efforts of a broad team experienced in their field. A special jingle was prepared for the commercial film produced in musical style with the of motto ‘Let Your Sparkle Shine Around Because You are my Diamond’.

Cavadzade, who shows up wearing the iconic Storks ring and a diamond necklace with a marquise cut diamond gems in the commercial film, captured the attention with the custom design jewelleries for her in the launch. ‘It was an exciting journey for me since from the very beginning. I was enjoyed of every moment of it. I loved the jewellery that I wore to pieces. With its collections appealing to the taste of all, Storks is, I think, the brand that jewellery lovers look for. It has unique and wide range of designs, which adds glow to every garment. It crafts the gem. It creates elegant collections combining the diamond with colourful gems. I hope that our collaboration will bring luck on both sides and continue with spirits’ said, Cavadzade, expressing that she is already so excited for the next commercial film with the Brand planned for the year.

Sparkling Jewelry from Turkey to the World

Steering the jewelery trends with its unique designs and distinct touches, Storks internationally holds a leading position in diamond jewelry imports among the Turkish brands...

Creating glamorous designs with the precious gems including sapphire, ruby, emerald etc as well as diamond rings, necklaces and bracelets, Storks stands out in special collections and the tailor-made production. Storks challenges in men’s collections with its wide range of products and is present in 32 stores and 123 points of sales in Turkey while importing a large proportion of its production to more than 30 countries.

Advertiser: Storks Diamond

Director: Metin Arolat

Creative Agency: Film Evi

Media Agency: Admiral

PR Agency: Karnaval Marka Ajansı

Digital Agency: Sanatlı Karınca

Production: Hacıyatmaz Film

Photo credits: Mehmet Erzincan

Music: Emre Kant