Lizay is primarily a diamond-focused jewelry brand. The most important value of Lizay has with its partners, put into a motto, is “Growing Together”. Lizay views its " Growing Together " motto as a guiding principle and operationalizes this approach through a thoughtfully constructed Business Partnership Model that serves as a roadmap and framework for fostering collaborative growth.

Lizay, one of Turkey's most established jewelry retail brands, established in 1978, continues at full speed with the momentum it has gained in recent years. Lizay holds a distinct position in the jewelry industry as the sole brand originating from the retail sector.  Lizay built a bridge from tradition to the future in the jewelry industry, and with more than 70 stores and 250 sales points both in Turkey and globally, has adopted the principle of reliable, sustainable and stable service with its constantly developing and expanding team and strong technological infrastructure.  Our brand's rapid growth can be attributed to several key factors, including our ability to comprehend and address our customers' requirements, our commitment to delivering premium quality products at competitive prices, and our effective utilization of advertising strategies to enhance brand visibility and reach. We believe that the design is the heart and soul of every piece of jewelry we create. It is our commitment to excellence in design that sets us apart and makes us the go-to destination for those seeking truly exceptional diamond jewelry.

Lizay's expeditious and assured progress can be attributed to its collaborative efforts, in conjunction with the core principles that underpin its brand, namely dependability, steadfastness, accountability, efficiency, and civility. Lizay has emerged as one of the leading jewelry brands in Turkey by virtue of its established brand value, which is predicated on its innovative methods of manufacturing, advertising, and servicing.

Blending its jewellery craftmanship and knowledge in both its diamond and gold collections by collaborating with Turkey’s leading jewellery masters as well as putting the customer satisfaction at the forefront, Lizay provides a brand experience that turns shopping into pleasure.